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That's the business AT&T, and more recently, Verizon, has trumpeted as a source of growth. AT&T is serious enough about the business that it breaks out how many devices it adds in a separate category each quarter during its earnings report. While profitable, it's a business that yields lower revenue. The monthly fee for a dog collar tracker, for instance, would be far lower than what a smartphone customer pays each month. Carter believes that kind of business will lead to any real growth, and that the basic cellular connection will end up being a commonplace, plain vanilla service.

"It's low-hanging fruit," Carter said, "We don't believe it there's sustainable, profitable growth."Not so fast, SprintDespite Carter's confidence, Sprint will face significant challenges, AT&T, for instance, said it already offers many of the same services that Sprint is hoping to offer, The company likewise takes a holistic approach for businesses looking to manage their mobile devices, supply machine-to-machine connections, ad the creation of applications, "We've been doing this for years across industries," said Abhi Ingle, vice president of AT&T's advanced mobility solutions unit, "We are best positioned for this complexity given how we can knit it together."Ice Energy uses AT&T's service to remotely manage, monitor, and diagnose every cooling unit through ooh la la iphone case an embedded SIM card that transmits data on its status..

Likewise, Verizon denies it is a dumb pipe, or a basic connection, in the connected devices business. For a long time, the carrier's only significant machine-to-machine deployment had been its partnership to supply a connection to OnStar's car service. But the company has since pushed forward with expanding its reach, with the added benefit of its faster 4G LTE network as a draw for customers. Verizon offers technical support to companies looking to get on to its network. Beyond the simple connection, Verizon's service includes the use of data analytics. A connected vending machine, for example, could alert the supplier on which drink gets purchased more, allowing for more speedy and accurate restocking. Likewise, heavy construction equipment can be tagged with a cellular module that can alert its owners if it is removed from the construction site.

"What will be different is how we go to market to monetize," he said, Still, its rivals aren't standing still, Verizon has an innovation center in Waltham, Mass., where businesses and individuals can come in with their ideas, Likewise, AT&T has several labs around the world for the development of connected devices and apps, It's ooh la la iphone case part of the acknowledgement by the industry that the traditional cellphone customer isn't the only way to generate revenue, "Mobility is no longer the side show, but the main show for companies," Ingle said..

The wireless company says it wants to act as a consultant and a one-stop shop for all mobile needs, and claims it can do this better than AT&T and Verizon. Sprint Nextel wants to be the king of the hill when it comes to providing a cellular connection to any device, whether it is a heart monitor or a dog collar. Sprint plans to do this not just by offering a wireless connection, but also through a broad offering of advice, maintenance, and other services--supplied by both Sprint and a wide array of partners. It's a proposition the company believes AT&T and Verizon Wireless can't match.