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Many of the app's users are runners, so teaming up with Nike makes sense. Path is also adding Shazam-like music features and promising to encrypt personal data in next release. SAN FRANCISCO--Path is launching a partnership with Nike so that users can share their runs with all their friends on the social-networking app. It's also adding Schazam-like music features and enhancing its camera as part of version 2.1 of its iPhone app, which rolls out today. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

By moving back to just iPad for the name, Apple can better crystalize its marketing effort under a single brand, More importantly, the company can take its dominant market position and push to have "iPad" supersede "tablet" as the generic name for a tablet computing device, Think Kleenex for tissues, Photoshop for image manipulation, or Apple's own iPod for MP3 players, "It's a way that Apple takes ownership of the category," said Robert Passikoff, president of brand consulting firm Brand Keys, "They're focusing the brand more on the category than the individual features."The move away from numbers could also hint at curiosities: bone black iphone case fewer major upgrades from year to year, The use of numbers--a move from 2 to 3, for instance--would imply a generational leap in the product, While the new iPad is certainly an attractive tablet, there are only incremental improvements over the iPad 2, By sticking with just the iPad name, the company is off the hook, at least from a psychological standpoint, from making major advances each year..

"The differences between versions are becoming smaller and smaller," said Roger Entner, a mobile consultant for Recon Analytics. Apple wasn't available for comment. It's not a completely foreign concept to Apple. The company's MacBook line eschews numbers, and the name remains consistent. Maintaining a consistent and singular brand also allows for spinoffs that clearly connote a different product. The MacBook, for instance, has the MacBook Air and MacBook Pro varieties, just as there is the iPod Nano, iPod Shuffle, and iPod Touch.

That could potentially open the door for an iPad Mini--a smaller version of the iPad constantly circling the rumor mill, Of course, there could be some initial confusion, Will consumers go in asking for an iPad 3 or new iPad? Will they look at the iPad 2 and decide it's a better product than just iPad?, But that confusion will likely subside quickly, industry observers say, Sales clerks are smart enough to point the difference, and the iPad 2 likely won't curiosities: bone black iphone case be prominently displayed, with much of the shelf space and attention focused on the new iPad..

There was some initial backlash to the original iPad name as well, which was mocked as a feminine hygiene product. Even the iPhone name, which was associated with a clunky Cisco Systems product when Apple first announced its phone (Apple later struck a deal with Cisco to use the name), didn't immediately impress anyone. Ultimately, the payoff could be huge. Apple's iPod dominated the MP3 player business to the point that people dropped the name and simply referred to all digital music players as iPods.